Lumen Finance
A search-led demand engine plus a site that converts on first visit cut Lumen Finance's cost per lead by nearly half.
−47%
cost per lead
Where they started
Lumen Finance was acquiring leads, but at a cost that made profitable growth hard. Paid channels were doing all the work while organic search — their lowest-cost channel — was barely contributing.
Their site also struggled to convert first-time visitors, so hard-won clicks were going to waste.
Our approach
Built a search-led demand engine
We mapped their buyers' search intent and built the content and technical SEO foundation to capture high-intent organic traffic at a fraction of paid cost.
Made the site convert on first visit
We sharpened the value proposition, simplified the funnel, and removed friction so more visitors became qualified leads.
Balanced paid and organic
We kept paid working for immediate demand while organic compounded underneath, steadily lowering the blended cost per lead.
What changed
−47%
cost per lead
Growing
organic lead share
Higher
first-visit conversion
Frequently asked questions
How do you reduce cost per lead?
By shifting acquisition toward lower-cost, high-intent organic search and improving the site's conversion rate — so you generate more qualified leads from the same or less spend, lowering the blended cost.
Services we used
SEO Services
Own the search results that matter. Technical fixes, content engines, and authority building that compound month over month.
Digital Marketing
Full-funnel campaigns that turn spend into pipeline — paid search, performance media, email, and CRO, measured to the last rupee.
Web Development
Blazing-fast, conversion-built websites and stores. Designed to look the part and engineered to load in a blink.
Want results like Lumen Finance?
Tell us where you want to grow. We'll send back a sharp, no-fluff plan within two business days.
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