Bounce Rate
Bounce rate is the percentage of visitors who land on a page and leave without taking any further action or visiting a second page.
A bounce is a single-page, single-interaction session. A high bounce rate can signal a mismatch between what the visitor expected and what the page delivered — slow loading, irrelevant content, or a confusing layout.
Context matters before you panic about a high number. A blog post that fully answers a question may have a high bounce rate and still be a success, because the visitor got what they came for.
Note that newer analytics (such as GA4) emphasise 'engagement rate' instead, defining engaged sessions by time, conversions, or page views — a more forgiving and often more useful lens than classic bounce rate.
Example
If 700 of 1,000 visitors to a page leave without a second interaction, the bounce rate is 70%.
Related terms
Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action — a purchase, sign-up, or enquiry — out of everyone who had the chance to.
Engagement Rate
Engagement rate is the percentage of an audience that actively interacts with content — through likes, comments, shares, saves, or clicks — relative to reach or followers.
Landing Page
A landing page is a standalone page built around a single goal — usually capturing a lead or making a sale — that visitors 'land' on from an ad, email, or campaign.
Core Web Vitals
Core Web Vitals are a set of Google metrics measuring real-world page experience — loading speed, interactivity, and visual stability — that influence search rankings.
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