Free tool
Ad Budget Calculator
Work backwards from your goal: how much do you need to spend to acquire a target number of customers, given your conversion rate and cost per click?
Enter your target, conversion rate, and CPC to estimate the budget required.
Your numbers
Estimated ad budget
₹41,667
Budget = (Target customers ÷ Conversion rate) × Cost per click
Making sense of the result
- This estimates the spend to generate enough clicks to hit your customer target.
- It's a planning estimate — real results vary with creative, targeting, and seasonality.
Frequently asked questions
How do I estimate my conversion rate and CPC?
Use your own historical campaign data where possible. If you're starting fresh, use conservative industry estimates and refine the numbers once real campaign data comes in.
Related reading
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