Free tool
Conversion Rate Calculator
Conversion rate is the percentage of visitors who complete a desired action. Improving it has the same effect as buying more traffic — usually far cheaper.
Enter your conversions and total visitors to find your conversion rate.
Your numbers
Conversion rate
3.00%
Conversion Rate = (Conversions ÷ Visitors) × 100
Making sense of the result
- Benchmarks vary widely — e-commerce often sits at 1–3%, while focused landing pages convert higher.
- Compare against your own baseline over time rather than generic averages.
Frequently asked questions
How can I improve my conversion rate?
Clarify your value proposition, reduce form friction, add trust signals, improve page speed, and A/B test headlines and calls to action. Small, tested changes compound.
Related reading
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