Free tool
ROAS Calculator
ROAS (Return on Ad Spend) tells you how much revenue each rupee of advertising generates. It's the headline efficiency metric for any paid campaign.
Enter the revenue a campaign produced and what you spent on it to see your ROAS instantly.
Your numbers
Your ROAS
4.00x
ROAS = Revenue from ads ÷ Ad spend
Making sense of the result
- A 'good' ROAS depends entirely on your margins — compare it to your break-even ROAS, not a generic benchmark.
- As a rough guide, many businesses target 3–4x, but high-margin businesses profit at 2x while low-margin ones may need 6x+.
Frequently asked questions
What is a good ROAS?
It depends on your profit margins. Calculate your break-even ROAS (1 ÷ gross margin) and aim comfortably above it. A common target is 4x, but the right number is specific to your business.
Related reading
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